What emerges from numerous recent surveys, in particular those made in Italian universities, is the substantial lack of confidence towards their possible working luck for the majority of young people in the face of their cursus honorum. Many aspiring lawyers, or young people who have just finished their forensic apprenticeship and are about to take the much feared state exam, have a great fear of being left without clients. Fears are never unfounded and unfortunately always hide traces of truth. You can choose the law firm Monroe GA there.
Lawyer yesterday and today
The changing times, mass communication systems and the economic crisis that has affected many families are just some of the reasons that have led many lawyers to desperately search for potential clients. The debasement of the profession is not so much inherent to the uselessness of the same, there will always be a need for a lawyer, and the dignity of this will always be undisputed, but it is clear that times have changed.
- Once a lawyer enjoyed an undoubtedly privileged position, he chose the causes to deal with and the best fees, word of mouth was the main means of spreading the news and the successes of a law firm were deterrents of his economic security. Surely trying to rely on a pre-existing study is the first way to find customers and make a name for the future. However, even these law firms are experiencing the crisis and a young lawyer, however brilliant he may be, will struggle to establish himself.
The web is becoming, for these reasons, one of the preferred solutions for many lawyers.
Why the web to find customers?
Today, most people looking for a product, any product, even the services of a doctor or lawyer, first of all turn to the network. We are looking for testimonials, experiences and, comfortably from home, the possibility to ask for multiple quotes at the same time. The specific legal requirement is entered and the search engine will find the most “accredited” names in that area on the network.
Customers will find you thanks to the network, not the other way around. Paying for a client finder or joining a more well-known firm is certainly a good way to start working, but it will be really difficult to find a dense network of clients, especially given the fierce competition of the numerous lawyers now around Italy. Creating a website where you can talk about yourself, show your resume, describe personal experiences or give advice to users, just like any entrepreneur would do for himself, is perhaps the most efficient way to reach many people.
Constant interaction with the users interested in you will create a relationship of confidentiality, based only on trust, which you will be able to build with your availability, transparency and professionalism. It would also be useful to work together with other lawyers with specific skills, to take a master’s degree in some specific sector so as to be among the first results on the web for that particular area. It is a matter of investing in yourself and in the particular possibilities to be offered to the public.
Be suited to the peculiarities
You will have to be careful readers of the reality around you , read the newspapers and understand what are the most frequent requests that could be made to a lawyer. Thinking of being the old generalist lawyer who welcomes everyone to his office with his erudition is now anachronistic. To give an example, the attention to banking events to which public opinion dedicates a lot of space, could favor a lawyer specialized in banking law; in the face of the occurrence of many medical malpractice, accidents at work or similar, a lawyer specialized in compensation for damages will be highly sought after on the web.